Edelman Summer Party, Bedford Square

Click here for the Edelman summer party video

This Summer, Bedford Square Gardens was transformed into a wonderland of storytelling and unexpected surprises for PR company Edelman's annual summer party.

Having been invited to 'Expect the Unexpected' over 400 guests were welcomed by a living archway suspended amongst the trees and delicious food stalls by create food and party design.

A usual hang out for office lunch breakers became unrecognisable. A giant neon hot air balloon floated high in the air as the CC Smugglers entertained revellers with their rag tag alternative country rock. As the sun came down festoon lighting decorated the trees as clusters of chandeliers and disco balls glimmered overhead.

Guests were able to network in an informal setting and enjoy the scenes around them - even if that meant falling through a wardrobe into a secret photo booth! If they didn't notice the moustached magician amongst the crowd, luggage labels hung from swings and suspended upside-down umbrellas, encouraging guests to explore the garden.

Unpredictably, the summer decided to arrive in London that day, which meant the Jolly Nice Ice Cream cart was a big hit and the street food style food by Create including rustic pizza, beer can chicken barbecue and mussels were very popular too.
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